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AI MODEL

Player Churn: A Hidden Cost

Acquiring a new player costs five times more than retaining an existing one. Don’t let player churn drain your resources.

Retained Players Drive Loyalty and Profit

With the right retention strategies at the right time, you can keep players engaged, building loyalty and boosting your bottom line. Loyal players tend to make repeat deposits, spend more time, explore new games, and refer friends through word-of-mouth.

A mere 5% increase in player retention can boost your profits by up to 95%*

*Source Harvard Business Review

Most companies identify their Churners based on transactions.

Most Companies

Transaction-Based Approach

Takes time to identify churners

Players often churn before they’re detected

Blanket retention campaigns for both inactive and churned players

Expensive and Ineffective Retention Campaigns

Prone to human bias

GAMWIT

Behaviour-Based Approach

Identify churn risk in just a few days

Retain players with timely, targeted retention programs

Focused retention campaigns for potential churners only

Highly effective campaigns at a fraction of the cost

Data-driven decision-making for improved outcomes

GAMWIT's Player Churn AI Model can predict your churners based on their behavior, and not solely on transactions.

Unlike traditional methods, GAMWIT predicts churn based on player behavior—not just transactions. With over 500 refined variables developed from decades of expertise, our Proprietary Feature Factory enhances the accuracy of churn predictions.

Player Behavior is Dynamic

They vary from:

Game to Game

Company to Company

Demography to Demography

Geography to Geography

The behaviors that lead to churn on your platform might be completely different from those on another platform. Since our AI churn prediction model is trained on your data, it identifies the unique behaviors that matter most to your players.

GAMWIT’s AI Adapts
Dynamically

GAMWIT's AI continuously detects shifts in churn behavior and adjusts the model to improve churn predictions.

This dynamic adaptability is something humans simply can’t replicate without bias.

Predicting Churners, Segmented for Optimized Marketing Campaigns

Once trained, GAMWIT’s model predicts which players are likely to churn as soon as their behavior signals it.

Plus, it classifies churners based on their likelihood of churning and their predicted Lifetime Value (LTV).

This allows you to run highly targeted campaigns for different segments of churners, prioritizing those who are both likely to churn and valuable to retain.

Player Journey with and without GAMWIT

Business Benefits

Increased player retention

Significant cost savings

Higher ROI on campaigns

Happier, loyal players

More word-of-mouth referrals

Growth in NGR, GGR, and hold percentages

Plug and Play Solution -
No Technical Expertise
Necessary!

GAMWIT’s Player Churn AI Model is asimple plug-and-play solution that your Retention, Marketing, and Customer Service teams can use with no prior experience in data analytics or technical skills.

Works with all Data Formats

Our expert team ensures seamless integration of your gaming data with GAMWIT, no matter how or in what format you’re collecting or storing it.

Runs Automatically, so you can Focus on Growth!

Once integrated, GAMWIT runs on autopilot, delivering churn predictions for individual players directly to your Retention, Marketing, and Customer Service teams – consistently and scientifically.It delivers individual players

We can also integrate GAMWIT with your CRM systems, eliminating guesswork and human bias with data-driven insights tailored to your needs!